A 100% Natural Head Lice Solution

About

Mediker

Mediker is a leading Anti-lice Shampoo brand with a global footprint. For over 50 years, Mediker has been trusted by mothers who understand and empathize with the pain that children go through during lice removal. Started in 1968, Mediker has become a household name and one of the oldest brands in Marico’s portfolio.

Marico is present in more than 25 countries across Asia, Africa, North America, Oceania, among others. The portfolio comprises of global brands like Coco Soul, Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

About Marico Limited

Marico is one of India’s leading Consumer Products Groups, that touches the lives of 1 out of every 3 Indians, through its large array of brands such as Mediker, Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Livon, Set Wet and Revive, to name a few.

The group is present in 25 countries across emerging markets of Asia, Africa, and North America, among others. The international business of the Group is widely known for brands such as Coco Soul, Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

Awards & Achievement

Goafest PR ABBY Awards 2014

Silver ABBY for ‘Lice Negative to Life Positive’ Campaign...

SABRE PR Awards 2014

Won a Gold at the prestigious awards!...

Exchange4Media IPRCCA 2014

Won Gold for Public Relations...

Golden Mikes Awards 2013

Bronze for Best Use of Radio...

Effies India 2013.

Won a Brand Effie for effectiveness in the Rural Marketing Category...

India PR and Corporate Communications Awards 2013

The Best Integrated Campaign Award Was one of only 10 brands that were awarded across all categories...

Rural Marketing Association of India, Flames 2013

Won 3 Golds for Best Integrated campaign, Property of the Year and Radio campaign of the Year, at Fl...

WARC prize for Asian Strategy 2013

Named as “one among two Local Heroes from Asia” by the WARC Asia Strategy Report 2013. ...

THE APPIES 2013

The Best Presenter Award...

Our History

2016
Mediker started a campaign to focus on its two main characteristics which helps it stand apart from competition, ‘Effective and Painless way of Lice Removal!’
2012-14
Launched the ‘Lice Negative to Life Positive’ campaign to show the positive effect of the absence of head lice.
2007
Mediker ran a campaign against social isolation due to head lice.
2004
Launched the 4 Sunday regime of using Mediker Shampoo to help children lead a happier life.
2002
Mediker Oil is launched as easier alternative to painful anti-lice combs.
1999
Joined the Marico Family
2016
Mediker ran a comic strip showing the positive side of not having head lice.
2009
Showing that head lice can be a painless process than can be done with love, Mediker ran its campaign ‘Pyaar Se’
2006
Mediker Naturals with 100% natural actives was introduced into the market, for the first time.
2003
Seeing the social stigma around head lice, Mediker ran an ad campaign against it.
2001
Mediker took its first step towards positioning itself to being an alternative to anti-lice Combs
1968
Launched